HRTC Recycling
Custom WordPress Theme Development with SEO & Conversion Optimization
Project Introduction: High-Performance Lead-Generation Platform
HRTC Recycling, a Thailand-based e-waste recycling company, needed more than just a website. Their old site suffered from slow load times, poor Google scores, and low conversion rates (~1%).
We built a fully custom WordPress theme from scratch, avoiding bloated plugins like ACF or translation add-ons, to ensure speed, clean code, and SEO performance. The goal: transform the site into a fast, conversion-focused lead generation platform.
Technical Overview: Custom WordPress Development
Built with a custom WordPress theme and Bootstrap 5, the site is lightweight, fast, and scalable.
- No ACF or translation plugins – all content handled through optimized custom templates.
- Mobile-first responsive design with Bootstrap 5.
- SEO-optimized structure (schema, semantic HTML, clean URLs).
- Lean JavaScript and minimal dependencies for speed.
This performance-first approach boosted Google PageSpeed scores and laid a foundation for sustainable SEO growth.
WordPress
Custom Theme
Bootstrap 5
Responsive Design
JavaScript
Custom Interactions
SEO
Performance Focused
Summary: SEO & Conversion Success
The new site exceeded expectations:
- Google PageSpeed score improved from 40 → 90.
- Conversion rate increased from 1% → 5% (5x more leads).
- Organic traffic surged by 400% in 2 months.
- Bounce rates dropped thanks to improved UX/UI and fast load times.
By removing plugin bloat and focusing on SEO and CRO, we transformed HRTC Recycling’s website into a true growth engine.
From Vision to Victory: Build Your Digital Future
Launch eCommerce stores, SaaS platforms, or booking systems tailored to your goals—no tech hassle, just results.
Let's TalkDiscover how we can bring your ideas to life with over 200 successful projects.