Detailing Baltics

One of Eastern Europe’s largest PrestaShop-powered eCommerce stores for professional car detailing equipment with advanced B2B functionality

Detailing Baltics PrestaShop Case Study
01. Mission

Project Introduction: High-Scale PrestaShop E-Commerce

DetailingBaltics.com is one of the largest online marketplaces for professional car care and detailing equipment in Eastern Europe. The challenge was to create a high-performance PrestaShop eCommerce store that could seamlessly support both B2C retail customers and B2B distributors with tailored features.

Our goal was to deliver a scalable, conversion-focused online store capable of handling thousands of products, seasonal sales spikes, and complex business pricing structures while maintaining excellent site performance and user experience.

02. Technology Stack

PrestaShop Development & Customization

We selected PrestaShop for this project due to its robust multi-store management, advanced catalog system, and proven scalability for large eCommerce operations.

The implementation included:

  • Custom B2B features: bulk ordering, tiered pricing, tax rules per region.
  • Conversion rate optimization (CRO): checkout streamlining, abandoned cart recovery, and upselling modules.
  • SEO-friendly architecture: optimized product URLs, schema markup, and fast-loading pages.
  • UI/UX enhancements tailored for both retail buyers and professional clients.

PrestaShop

Enterprise E-Commerce

B2B

Wholesale Features

UX/UI

Conversion Design

SEO

Optimized Architecture

03. Results & Outcomes

Enterprise-Level E-Commerce at Scale

The new PrestaShop-based eCommerce platform has positioned Detailing Baltics as one of the largest online distributors of car detailing equipment in Eastern Europe.

Key outcomes:

  • Ability to handle thousands of SKUs and high-traffic peaks without performance issues.
  • Streamlined B2B ordering process for distributors and wholesalers.
  • Improved conversion rates through optimized checkout and CRO strategies.
  • SEO-friendly platform helping the brand rank for competitive automotive eCommerce keywords.

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